Data-driven Innovation

(Autumn and spring)

Preparing a company for its digital future.

Due to the COVID-19 pandemic we cancelled all exchange programmes for autumn 2020. We hope to see you in spring 2021!

Data-driven Innovation is a structural change in the way an organization can add value to its customers. It is a turning point in thinking about how an organization uses technology to re-establish processes. It changes the business model and therefore offers new opportunities.

Organizations need to adapt to this change by focusing on optimizing the customer s gain, control and retention. Processes can be redesigned, just as marketing, production and sales. And that also creates needs for a new policy on security, privacy and ethics. This is more and more controlled based on data-driven insights. But it also offers new possibilities in terms of learning and prediction.

Business Assignment project

About the programme

Data-driven Innovation focuses on aligning Business and IT, preparing a company for the digital future, using data. Data that is already present at the company, in some cases combined with external data. You obtain advanced knowledge about project management, creating business solutions and doing research, while working on a project for a customer.  You learn to participate in projects in a professional working environment. This is done in multidisciplinary teams for an actual client or a real-life setting.

The feedback, evaluation and supervision focuses on preparing you as much as possible for the final graduation phase of the study programme.

Example: What to do with data and applications?

The amount of internal data about a company is increasing progressively and so does the need for those data to be converted into information. Also the applications need to interact a lot more, this requires focus on the application landscape, a chart and an advice how to improve the interface between applications and the options for decision making based on the gathered data. 

Credits back home

As an international exchange student at Windesheim, you will get study credits that may count towards the qualification you are studying for back home. So studying at Windesheim doesn’t have to mean extending your overall study time. You will make a ‘learning agreement’ covering your stay. 

Career-focused learning

More and more parties involved, such as customers, shareholders and government organizations, demand relevant, up-to-date and trustworthy information about businesses. Moreover, good management decisions require a proper understanding of the internal factors that influence business accomplishments. This programme makes you (more) aware of what needs to be done to keep a company competitive with respect to their IT. We deal with issues such as: Data Warehousing, Management information systems, Information Security, Applications, IT Architecture, Data mining, etc., depending on the project. 

Entry Requirements

Two years of bachelor studies in a relevant field (basic IT included) and English-language skills at B2 level.

Total ECTS Credits: 30
Level: Bachelor


If you have any questions about the exchange programme Data-driven Innovation, please contact:

Mr. Wim Rietberg 

Antoine from France tells about his internship during his exchange semester