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Collaborative Branding Week

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Collaborate with students from various universities to develop a European branding strategy for a real client's branding challenge.

You will develop a tailored branding strategy by analyzing market trends and customer behaviour. This will be pitched to your client. The programme consists of both virtual and physical aspects. Following virtual collaboration, you and your teammates will meet for an intensive week in Tampere, Finland. During this week, you will collaborate closely to refine and showcase your final strategy.

Teaching and learning

The three primary learning goals encompass branding, market research and international collaboration. You will gain hands-on experience by working with real clients. All lectures, master classes, and study group meetings follow a "learning by doing" approach.


For who?

Bachelor students interested in branding and collaborating with international peers. You must have obtained a propaedeutic diploma.

Programme overview


March 2025 in Tampere, Finland


Maximum 20


5 ECTS credits


  • a branding plan
  • a pitch for your client


  • You pay your own travel and accommodation costs, lunches and dinners
  • The Erasmus+ fund covers up to a maximum of €79 a day (if available in your country)


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This programme is developed in collaboration with Karel de Grote Hogeschool (Belgium), TAMK University of Applied Sciences (Finland) and Brno University of Technology (Czech Republic).