Doing business in the world


Do you want to learn how to get a solid background for doing business internationally? Do you want to learn how to analyze a global company, researching trends and issues in the environment? Join our International Business Studies exchange programme 'Doing Business In the World' and learn how to make a difference in business! 

Due to the COVID-19 pandemic we cancelled all exchange programmes for autumn 2020. We hope to see you in autumn 2021!

Delivering a good project result under time pressure, will bring intercultural differences to the surface. Working in a multicultural setting or international company therefore requires flexibility to handle the differences in language skills, knowledge and cultural backgrounds. You will learn and gain these skills during this exchange programme.

Doing Business in the World

About the programme

This programme aims to provide you with a solid background for doing business internationally. The central focus of this programme is a project. Learnings from the theoretical module courses in this programme can also be applied to advance the project. The project itself concerns developing a Strategic Business Plan for an actual client, a company or institution using the business canvas model. Students form an international project group of 4-5 students from different countries. The challenge for the multi-cultural project team is to deliver a sound plan based on field and desk research. Students are thereby encouraged to spot relevant trends and issues which could affect the business. It is a challenging situation which helps you to develop 21st century skills. Each team member has to take into account both the interests of the client and the tutors from Windesheim and the different national backgrounds from the team members. The project is mandatory. You are invited to compose a course pack (including the mandatory project) with a total of 30 ECTS credits, that fits your learning needs and ambitions.

Practice oriented 

In a practice-oriented environment, students learn how to work together and make practical use of theoretical knowledge.


Students study in a multicultural environment, which helps them develop intercultural skills and understand norms and values unlike their own.

Real-life projects

Your team will analyze a multinational company from the International Forbes global 2000 list. These global companies are very large; more than 100,000 employees and an annual turnover of $20 billion or more, like Nike, Nokia, Shell, Apple or Coca Cola.

Training sessions in multicultural business skills (meeting and presentation skills) allow you to work effectively in an international business environment. You will experience working with people from different countries and cultural backgrounds - something highly valuable in today's workplace. 

Entry Requirements

Two years of bachelor studies in a relevant field and English-language skills at B2 level.

Total ECTS Credits: 30
Level:  bachelor