About the programme
This programme aims to provide you with a solid background for doing business internationally. The central focus of this programme is a project. Learnings from the theoretical module courses in this programme can also be applied to advance the project. The project itself concerns developing a Marketing Plan for an actual client, a company or institution based in Europe. Students form an international project group of 4-5 students from different countries. The challenge for the multi-cultural project team is to deliver a sound plan based on field and desk research. It is a challenging situation which helps you to develop 21st century skills. Each team member has to take into account both the interests of the client and the tutors from Windesheim and the different national backgrounds from the team members. The project is mandatory. You are invited to compose a course pack (including the mandatory project) with a total of 30 ECTS credits, that fits your learning needs and ambitions.