Doing Business in Europe

Doing Business in Europe

(Spring)

Do you want to learn how to get a solid background for doing business in Europe? Join our International Business Studies programme called 'Doing Business In Europe'.

You will experience working with people from different countries and cultural backgrounds - something highly valuable in today’s workplace. Delivering a good project result under time pressure will bring intercultural differences to the surface. Working in a multicultural project team therefore requires flexibility from each team member to handle the differences in language skills, knowledge and cultural backgrounds. You will learn and gain these skills during our programme.

About the programme

This programme aims to provide students with a solid background for doing business internationally. The working language is English. The central focus of this programme is a project; during the semester you will be developing a Business Marketing Plan for an actual client, a company or institution based in Europe. Together with other students you form an international project group. Theoretical modules provide a theoretical background for completing the project. 

 

Practice-oriented 

In a practice-oriented environment, students learn how to work together and make practical use of theoretical knowledge. 
 

Real-life projects

Every period, students work together on topical projects. Companies from the Netherlands and other countries bring us real-world challenges needing research and practical action. 

The central focus in the project is to develop a Business Marketing Plan for a business client, a company or institution based in Europe. Previous clients in the project were, amongst others, ‘Slow Food’,  ‘Fairphone’ and ‘Ecovillages’. Your team will start with scanning the environment of the client and write a Business Market Research Report with recommendations based on your environmental research.

Multicultural

Students study in a multicultural environment, which helps them develop intercultural skills and understand norms and values unlike their own.

Entry Requirements

Two years of bachelor studies in a relevant field and English-language skills at B2 level.

Total ECTS Credits: 30
Level: bachelor

Why Alexandra loves doing this Erasmus programme: