Entrepreneurship  Research

By focusing on innovation and smart design, it's possible to prevent wastage of materials and pollution of the natural world. 'Pollution of oceans, high commodity prices and increasing wastage of broken products forces us to think about new types of production and reuse of materials', says Professor Heico van der Blonk. From September, he's been heading up the new professorship of Networks in a Circular Economy.

Integral Approach

The word economy initially makes us think of cash flows. But there are other values playing a role in this, such as quality of life, ecological qualities and health effects. All these values are closely linked and more and more consumers are considering this in their lifestyle and buying behaviour.

"Companies respond to this by launching new products and making their production processes more sustainable. A company can make smarter use of raw materials and energy by recycling materials, for example; people –human resources– can also be used sustainably by preventing staff from burning out", Van der Blonk illustrates. According to the professor, these types of issues concern new ways of doing business. "Utilizing all resources, including human resources, you create profit and employment while maintaining the natural environment." 

Our professor 

Heico van der Blonk
Professor of Networks in a Circular Economy
Contact +31 88 469 7672
hc.van.der.blonk@windesheim.nl

Research projects

The professorship started in September 2017. We will soon present more information about the research projects here.

Transition to a Circular Economy

The new professorship of Networking in a Circular Economy forms part of the professorship of Strategic Cooperation and wants to bring issues up for discussion with educational institutes as well as organizations in the Zwolle area. This way, they want to contribute as a knowledge platform to the transition to a circular economy. "Our focus is on speeding up access to this expanding circular reality for more businesses. I want to be a driver and a linking pin for both small start-ups and the more established companies," says Van der Blonk.