Strategic Entrepreneurship

How can an entrepreneur anticipate change? Could business be greener? How do you keep abreast of trends? 

The focus of this research theme is the development and sharing of enterprise-related knowledge. Emphasis is placed on sustainability, adaptability and innovation.


How can a business remain successful when the market is constantly changing and ever more emphasis is being placed on social accountability? With a view to adapting, innovating, trading more ethically and operating more efficiently, organisations are increasingly inclined to form alliances. Especially in the SME sector, partnerships with clients, suppliers and consultants are now commonplace.